Reade set Go! January 4 is the day of the official start of winter sales throughout Italy. In all fashion stores, prices are reduced, and some even give it away for free, if only dear visitors "do not stand in their underpants"
The winter sales season began today in Rome. The most vivid and even somewhat scandalous this significant day was celebrated by the popular Spanish brand Desigual. This year, the so-called "half-naked party" was again organized: the owners of the fashion house promised the first hundred customers to dress for free. The only condition is that the lucky ones should enter the store only in their underwear. Despite some piquancy of the criterion, there were many who wanted to update their wardrobe without spending a dime. Neither cool weather (today in Rome + 10 ... +12 and overcast), nor crowds of onlookers gathered to admire an unusual sight (tourists, journalists and just passers-by) did not bother them.Discounts in Rome: hoodies, T-shirts, shirts and skirts from Desigual for free to the first hundred customers who were not afraid of the cold and who came to the store on Via del Corso in one underwear
Already from 8 in the morning, under the doors of the store on the central Roman shopping street Via del Corso, a line began to gather. Mostly, of course, young girls came, but both boys and mothers met with their daughters ... A young girl called her mother to tell her that she was half naked on Via del Corso. Others took pictures for Facebook. Not without negative exclamations against the action and its participants. But at 8:30 the store doors opened and the first hundred desigual fans half-naked and frozen, but full of excitement, rushed to the shelves.
By the way, a similar Desigual event was held not only in Rome, but also in Turin.