Business and Economics

Children come up with a name for the main mascot of the Expo 2015 exhibition in Milan

The competition was attended by children from all over Italy. Soon, the names of the remaining ten characters-mascots of the Milan Expo will be announced.

The contest, launched in December last year by the organizers, has ended Expo 2015 Milan. All Italian children were tasked with coming up with names for the characters (vegetables and fruits) that make up the face of the main mascot of the 2015 world exhibition. Giuseppe Sala, Executive Director of Expo 2015, announced the end of the competition on Friday evening, during a presentation on the International Tourism Exchange.

Garlic

The competition was won by 34 children, who, according to Sala, "are representatives of all corners of Italy, from Trieste to Agrigento." Character names will be announced after all the necessary control procedures have been completed. To date, Sala has presented only the name “Garlic”, which is the “nose” of the main mascot of the exhibition: he will be called “Gualò”. (Guagliò. In Italian, aglio is garlic, and guaglione is a boy, a boy. Thus, a kind of pun is obtained).

Eleven characters

The mascot of Expo 2015 was developed by Disney-Italy, which won a large-scale competition, and consists of eleven characters that make up the "Fruit Family". It is with their help that the main theme of the exhibition will be revealed: "Feed the Planet. Energy for Life". In addition to garlic, the mascot developers presented to the public: banana, watermelon, pomegranate, apple, mango, orange, pear, figs, radish and blue corn. Growing in different parts of the world, from China to Brazil and Ancient Egypt, these fruits and vegetables will gather on one table. In addition, together they will unite in the image of the main mascot of the exhibition, to which the children also came up with a name.

Merchandising

The estimated turnover from the sale of various souvenirs is expected from 100 to 150 million euros, of which only 5% will go Expo.

The possibilities of using the mascot are huge: from clothing to school supplies and stationery, as well as various mugs, toys and any food-related products. Moreover, 11 characters are simply asking for a full-fledged cartoon with their participation. Sale of souvenirs will begin on Christmas 2014 and will continue throughout the entire period of Expo 2015.

Watch the video: DISCOVER #EXPO2015. A FAMILY EVENT (November 2024).

Popular Posts

Category Business and Economics, Next Article

National Gallery of Modern Art in Rome
Rome

National Gallery of Modern Art in Rome

The National Gallery of Modern Art (in its native language “Galleria Nazionale d'Arte Moderno", also known as GNAM) is located in the picturesque Roman Park of Villa Borghese. More than seven dozen exhibition halls are filled with five thousand exhibits. The National Gallery of Modern Art is a logical complement to the Borghese Gallery located in the same estate.
Read More
Rome Markets
Rome

Rome Markets

Walking along the streets of Rome, I want to bring along a piece of the beautiful ancient city, a memory that will remind you of busy days of vacation. I would like to find a souvenir or thing with its own history, or a unique delicacy, and here the markets of Rome will come to your aid: grocery and flea markets, shopping arcades.
Read More
Marcellus Theater in Rome
Rome

Marcellus Theater in Rome

The Teatro di Marcello is one of Italy's most significant sights, located in the historical part of Rome (Roma), on the right bank of the Tiber River (Tevere), near Piazza Venezia. It is the famous predecessor of the Colosseum (Colosseo) and one of the largest buildings in Ancient Rome.
Read More
Graffiti in Rome
Rome

Graffiti in Rome

The areas of Garbatella and Ostiense present visitors to the Roman underground culture. Even without being an expert or expert in the field of art, local street art can hardly be underestimated. Walking through the streets of Garbatella, you will see the works of modern street graffiti artists Blu (on Via del Porto Fluviale) and Borondo, “Wall of Fame” by Roman artist JB Rock (on Via dei Magazzini Generali), which is red a 60-meter-long wall on which he portrayed his idols (including Jimmy Hendrix, Barack Obama, Uma Thurman, Frida Kale, Yoko Ono) The Black and White power of the magnificent Lex and Stan (Lex & Sten) (on Via dei Magazzini Generali), illustrations by Agostino Iacurci (on Via Libetta) and many others.
Read More